Digital Video Does Storytelling Right

Video gives us 15 or 30 seconds to tell a story – and that’s plenty of time. A strong video and social media component makes positive candidate communications come alive.

 

We All Need Parks: The Right Kind of Awareness

This campaign by the LA County Regional Park and Open Space District is devoted to driving awareness and positive sentiment about parks among key subgroups of voters deemed most persuadable for a tax campaign coming this fall. Signified’s work in this campaign spans a half-dozen channels, including mobile billboards, in-restroom advertising, transit, print and digital placements.

 

Yes on E: Tapping into Local Pride

College of the Canyons is a nationally esteemed and locally celebrated institution, but they still need to raise money for needed repairs and technology upgrades. The Yes on E campaign aims to pass a much-needed bond with messaging steeped in local pride and local foresight.

 

David Chiu IE: Keeping it Simple

We often run IE campaigns for Firefighters union locals, and our research usually shows that our best message is the Firefighters’ endorsement itself. In this spot supporting David Chiu for State Assembly (targeted to older white San Francisco voters) we put that front and center.